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Vitek VTC-3516 Spécifications Page 73

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Design and Applied Technology (Secondary 4-6)
66
The following is an example of a business plan’s projected income and expenditure section:
Description Expenditure (HKD ‘000)
Income (HKD ‘000)
Product Design Stages
Stage 00
Stage 01
Stage 02
Stage 03
Stage 04
300
60
60
120
50
Costs for manufacturing and QA 100,000
Promotion 5,000
Commission 500
Manpower 3,000
Logistics 150
Overhead (10%) 10,924
Income from sales
200,000
Total 120,164
200,000
Net
79,836
The following is an example of a market plan’s topic coverage:
Chapter
Content
1 Executive summary: giving a brief but precise description about the plan
2 Challenges: description of product, goals and sales figures
3 Situation Analysis: Company Analysis, Customer Analysis, Competitor
Analysis, Collaborators, Climate, and SWOT Analysis
4 Market Segmentation: describe the market segment which the product is aimed
at such as children aged 3-6 or 8-12
5 Selected Market Strategy: Product, Price, Place, Promotion and Packaging
6 Short-term and long-term projections
7 Supports from different sections of the organisation: giving details the kinds of
supports, deliverables and time lines
8 Budgeting and Expenses estimations
9 Sales Forecast
10 Conclusion
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