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Design and Applied Technology (Secondary 4-6)

3.3 DESIGN STRATEGIES

The competition of today’s business market is much intense than ever: keep reducing the

product design and development time, enhancing quality control, increasing productivity and

cutting price. In order to achieve all these and many other goals together, the seamless

integration of people, product and strategy is of the utmost importance.

The integration of People, Product, Strategy is an improvement initiative for industrial

processes. It involves cross-functional teams, concurrent engineering, design for

manufacturing, and design with environmental concerns, etc.

Initially, Apple Inc thought of producing a modern communication device in the 21st century.

The company has adopted these design concepts in the production and sales of the iPhone.

People of users, designers, engineers, manufacturers, marketing, frontline sales force, etc

worked as a team down the road from product design to the sales.

iPhone was launched to the markets all around the world on the same day, creating a

worldwide talking point. The product satisfies customer needs with contemporary

technologies, state-of-the-art manufacturing techniques and multiple functions and features.

3.3.1 Fulfilling Customer Wants

It is important for a profit-making company to identify customer needs correctly. In general,

customers tend to purchase products at the lowest price. Therefore, many manufacturers

focus on cost reduction in order to keep selling prices as low as possible. Facing the price

competition from emerging countries which have even lower production and labour costs,

enterprises have to explore their blue oceans: creating new markets with new products, new

ideas and technologies to satisfy customers’ changing wants.

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Vitek VTC-3516 Spécifications Page 75